Revealed by Ford at the 2013 Shanghai Auto Show, the Escort Concept previews a new sedan model designed for Chinese customers.
The Escort Concept is a step towards the company’s goal of launching 15 new vehicles in the Chinese market by 2015.
The compact sedan was designed taking into consideration the Chinese
customers’ needs, and mainly focuses on roominess, functionality and
fuel economy.
Design
Ford’s experience in the compact car segment with the Focus – along
with customer feedback – provided valuable guidelines for the overall
design of the Ford Escort Concept.
In Ford’s market research, customers in China described seeking a
vehicle that is stylish – but not one that is arrogant or pretentious –
while also allowing for a balanced life that almost always includes
family and friends.
The
front end is characterized by the slightly more upright grille and the
elongated, jeweled headlamps that are designed to resemble the lucky
figure eight.
To achieve a spacious interior, the vehicle’s length was extended
while the flanks were subtly sculpted to provide visual interest and a
natural flow of lines.
“We found a large segment of compact car buyers in China
appreciate sophisticated design and want a more spacious family-size
vehicle,” said Martin Smith, executive design director, Europe and Asia Pacific. “The Ford Escort Concept reflects those desires.
“Its roomy interior, attention to detail, and precise and refined
surface language really give the concept car its harmonious aesthetics,
where desirable is actually attainable.”
“The Ford Escort Concept represents the idea that you can get a
compact vehicle with a premium aesthetic without sacrificing key
features like space for families or having to pay a premium price tag.”
No comments:
Post a Comment